Another year begins. I still can’t get used to it. I’ve had quite a bit of practice (in spite of my youthful appearance), but it always starts with me writing last years’ date on everything.
Still, 2020 promises to be… promising. There’s 5G to roll out, fibre to deliver to rural areas in England and Wales as well as the continuous drive towards IP based telephony. It’s all coming together, unlike the British Royal Family.
So, to celebrate this wondrous potential, I’d like to play a game. I’ve some activities listed and you have to guess whether people opt for the traditional approach to each or whether they use their smartphones. Easy Peasy Peter Beardsley.
Let’s start simple – how many people still carry a calendar or diary and how many use their phone?
Naturally, the demographic will be the deciding factor here – I’m not sure millennials are aware that calendars and diaries come in paper form.
Only 28% of the population still use a print diary / calendar / schedule. At least 20 of that percentage will be the all of the Nans across the country with their ‘Birthday Books’ that hold all their special dates. Personally, I link my outlook to my phone, so I am too far gone now to ever go back to print scheduling.
How about as a newsstand? How many people read their newspaper or magazine in print form? I know that I click on the BBC News app every day, but am I in the minority?
Publishers state that, of the percentage of people that subscribe / purchase their publication, 75% prefer print. Of the general populace, 44% claim to get all of their news online, leaving 56% in the print and television bracket.
What about one further? How many people use their phone as a library? This one is a little trickier as print libraries are always going to get traffic from researchers and students who need factual data (because the internet is full of lies and calumny and memes… mostly memes). For the average chap who needs an answer, you reach for your phone and hope Wikipedia is having a good day.
All things considered, 46% of the population use an electronic device to read a book. Yep, save the planet and don’t print it. Instead, burn the tree and generate electricity to charge a battery so you can read it online. Once.
Now then, TV – how many catch up on their phones instead of the big screen? If the men waiting in the shoe section of M&S are to be believed, TV on your phone is the greatest invention since accumulator betting.
And the results seem to back this up, with 45% of all TV shows being watched on mobile devices. This is sure to change as more channels migrate to online only. Perhaps one of them will do that ‘Cities of Gold’ reboot I’ve been campaigning for.
Let’s get serious now. Money. How many people manage their finances exclusively on their phone? I’m holding up my hand here – guilty as charged. Due largely to my chain of banks reducing their weekend opening hours and closing branches, mind you.
It’s 59%, which is a whopping score. I can see this only going one way (possibly on a big train marked ‘Blockchain’) as the drive is to conduct more and more financial transactions online. One of the chaps in our outbound calling team thought cheques were a joke I was sharing with the Sales Support Manager. I had to tell him that those big things on the Postcode Lottery advert were originally the only way for regular dudes to transfer money to other people.
I won’t bother with how many people use their phone as a computer. You know the number is big. One day soon, someone is going to develop the most ergonomic handset with the best UI and put desktop PCs out to pasture. I could, in theory, perform all the business operations I need to on a daily basis with my phone alone. This will only get tighter, slicker and better as time goes on.
Last, how many people actually use their phone to make a phone call?
Well, you would expect this to be 100%. I mean, the clue is in the name – Smartphone. It’s a telephone – you make calls with it.
But no, this is not the case. The number of phone calls being made is declining by over 10% a year and has done for the last three years. Experts now believe that around 9% of all Smartphone users will never use their device to make a phone call.
In light of this, it is clear that mobile phones have already taken over. This is now common knowledge. And because this is now a statement of fact, suppliers, publishers and content creators all over the world will change their practices to include mobile, electronic content in their offerings, often at the expense of the previous hardcopy format.
You could still use the old ways, but life expectancy is dwindling. Certain publications, broadcasts and resources are only available online and soon there won’t be a high street bank with a trading face.
In conclusion, you know you need a good smartphone to get by these days. That’s as close to a statement of fact as a sales pitch can be. Buy it from us – we’ve got all the good ones.
And to accompany that phone, you’ll need excellent connectivity, superb customer service and full contact control of your account, all of which are available through GT’s sister company, Cablestream.
So, GT – the easy answer – for Genuine Telecoms.