I passed an antique shop the other day and in the window was an Imperial Model 22 Typewriter.


It looked special. It was weighty, solid, purposeful – as if any document typed on it would some how be more significant than other, word processed text.


If you pictured the Queen corresponding, you know she would use such a device – nothing else would have the required gravitas. Any regular individual in possession of this typewriter would feel that all letters typed on it were important by their very nature. A sketchy limerick would become epic poetry if typed on an Imperial 22.


And yet, in spite of all of this, it sits in an antique shop window when it should be atop some industrious wordsmith’s desk.




Well, the last I checked, we had moved on. We no longer commute via pony and trap, we don’t send telegrams and ‘wireless’ describes a method of internet connectivity now, not an old-fashioned radio.


However, when it comes to business communications, many companies are still living in the Dark Ages.


I can remember dialling using a wheel with letters on it. I can recall answering each call with the number the caller had dialled. I can picture giant exchanges, manned by busy ladies in headsets. I can imagine my grandmother practicing her telephone voice to herself in the mirror before picking up the receiver.


And I am so glad we have moved on.


The old adage of “if it ain’t broke, don’t fix it” is holding people back. It doesn’t have to be broken to be ineffective. Modern correspondence isn’t done via a typewriter, it’s emails, texts and tweets. A short letter doesn’t need the ceremony of paper, ink and rigid, steel keys. Words like solid and dependable are replaced by terms like agile, flexible and dynamic.


Modern communications are no different.


I no longer look to a box on the wall for my telecoms. There is no lady in a wire headset manipulating the exchange in the background. The mobile phone in my pocket is my personal phone, work phone, mobile office, PA and diary manager. I’m not tied to a chair, a desk or even a building – I work wherever I need to and can be effective anywhere in the country.


And I’m not alone.


The millions of us in the wider world of work are coming around to this way of thinking. We want flexibility, mobility and connectivity – we want to do business wherever we need to be, not bound to a handset on a desk. When we consider potential employers or partners, we look for these quality of life enhancements and give credibility to those who champion the customer experience in this way.


So, don’t dwell in the Dark Ages. Give GT a call and step into the world of modern communications.